There is no hiding the fact I love a good flatlay. No doubt you will have seen many top bloggers from fashion to beauty to food all with perfect composed flatlay pics across Instagram (and Pinterest). Now I definitely do not consider myself as amazing at flatlay styling as some of favourite IG and Pinterest accounts. I do however love to continuously learn, grow and the challenge putting together a flatlay brings. I cant thank you enough for all the kinds words I receive as I truly love putting them together.
The amount of effort, thought and research that is put into a perfect flatlay, I will admit can be quite time consuming! Today on the blog I am sharing seven of my top tips for flatlay styling. Plus seven flatlay styling ideas!
7 Flatlay styling tips and tricks:
- LIGHTING – Chose a place in your house where you have the best natural light source. For me I create a lot of mine on the bed or in our lounge room area. I find around the middle of day is the best. The morning sun can be too strong creating too much uneven shadow/light, whilst the afternoon not enough natural light. I also check the weather! It may sound crazy but trying to photograph a flatlay on a dark dreary day does not give good results
- BACKGROUND – What do have in your home you can use? Bench tops? Tables? Floorboards? Sheets/blankets? I always use our bed as our bedding is white. But if you are serious about flatlay styling it is worth investing in some floorboards even tiles! I visited Bunnings and brought a piece of 2.5sqm white weathered floor boards. These have come in very handy for floor shots and can easily be packed away. Large pieces of colour cardboard, marble contact paper and wrapping paper all make great backdrops plus they are cheap!
- BOOKS + MAGAZINES – Got a pile of magazines laying around? I love adding magazines into my flatlay styling. Mark all your favourite fashion editorial pages and pages full of text. Add these into your flatlay but always make sure they flow with your chosen theme and style you are going for. You may have seen a lot of flatlays with the books Capture Your Style, How to be Parisian, Love Style Life and Eat Beautiful just to name a few. Any kind of fashion, styling, interiors and beauty books are great to have on hand. Whilst the covers are easy to pop into a photograph its worth opening the book and noting any pages you think may work well.
- PROPS – You do not have to go out and splurge on props for flatlay styling. Simply take a look around at what is in your home. Any little trinket boxes, jewellery, perfume bottle, handbags, hats, notebooks and pens to name a few. Obviously it depends completely upon the style your are going for from beauty, fashion or food to name a few. Pop in your takeaway coffee and even taking the lid off to reveal your drink works well! For beauty/makeup take the lid off the lipstick, open the eyeshadow palette, show the cream inside the jar or even apply some product to a makeup brush are just some ideas. For fashion add a pair of killer shoes, jewellery pieces, handbags revealing contents, purses and sunglasses. To add texture open your wardrobe. Do you have any pretty floral or lace tops/dresses that could work well? A denim jacket or a leather jacket are great to use. You may have noticed my denim jacket popping up in a lot of my flatlays lately! Any scarves along with blankets are also great to add in. So as you can see you really do not have to spend, its amazing what you can find in your own home. Fresh flowers are one of the only items I like to buy for my flatlays.
- YOUR THEME – When creating your flatlay think about your theme across your social media. To me Instagram and Pinterest are a visual platform so I like all my work to be cohesive and flow. What is your brand about? What is your colour palette? How will this image work in my feed? What is the best style to show off the product in focus? Take all those questions into consideration.
- THE PERFECT SHOT – For me creating a flatlay can take anywhere from 5mins to 30mins! Sometimes you nail the photo in one shot. Other times you need to constantly move a piece or two. I always like to take the shot then take a look at the photograph. Does it looked balanced? Is it visually appealing? Do I need to add something else? And I never zoom right into one area. I like to take a full shot and crop my photograph after
- HAVE FUN – There are no rules so have fun and get creative! Trust me the more you practice your flatlay styling the easier it will become. You will have items that will fast become your go to pieces. Keeping a prop box on hand or making a list of props makes it quick to grab pieces. Pinterest and a couple of my favourite Instagramers/bloggers (Madeline @thedailymark and Erin @ejmaxwell create killer flatlays I love) constantly inspire me!
7 Flatlay styling ideas
- Bag spill – reveal the contents in your bag for the day. Mummies this could be a baby bag spill
- Outfit – lay out all the details your outfit for the day. Add jewellery. Add a belt. Or if you are baby/children focused lay out their outfit details
- Whats in my makeup bag? Self explanatory
- Heading on a tropical getaway? Think swimwear, hats and summer beauty products
- Date night – pop in some killer heels, jewellery, fashion magazine spread, perfume and a peak at your outfit
- The cafe foodie shot – be the person who perfectly arranges everything on the table, from the cutlery to the fancy salt shakers. Always handy to have a magazine/newspaper on hand. If you are with a friends get them to hold their drinks to give “real” feel to the image.
- The at home coffee shot – Props like diary, pens, magazines, books and perhaps a homemade treat!
I would love to hear any of your flatly styling tips, tricks and ideas, so comment below!